A company with innovative ideas,
The Longain Group has been
built on the firm foundation of
industry knowledge.
It is a collection of private companies with
core competences within the direct marketing
environment.
It consists of various strategic business
units. The group focuses on the sale of
products through a call centre channel
with a bias toward business models which
provides recurring revenue streams.
The company’s mission is to promote and
provide high value product and services for
the advancement and upliftment of all the
communities within which it operates.
(1). Founded in 2001 (2). Has a staff complement
of 162 (3). Operates from two branches (4). Has
memberships with Calling The Cape, Cape Chamber
of Commerce, ADRA and Payment Association of
South Africa (5). Founded by LBJ Appollis
STATISTICS/ DEMOGRAPHICS/ HISTORY
Year founded: 2001 Founding members: LBJ Appollis Employees: 162 Branches: Two Memberships: Calling The Cape, Cape Chamber of
Commerce, ADRA, Payment Association of South Africa
NATURE OF BUSINESS
Activity: Direct marketing Products/services offered: Various
BUSINESS & FINANCE
Turnover: R145 000 000 Operating profit: R84 100 000 Net profit: R23 000 000 Financial year-end: February Market share: 50% Holding company: Longain Group Bank: Absa Auditors: BDO Spencer Steward Current customer base: 500 000
EMPOWERMENT STATUS
Black Empowerment Level:
shareholding: >50.1% / executive directors:
>50.1% / non-executive directors: 5%-25% / total
staff: 5%-25%
