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Ellerine Holdings Ltd logo
Ellerine Holdings Ltd website
www.ellerines.co.za
Ellerine Holdings Ltd
Toni Fourie
CEO: Toni Fourie
COO: Marc Moca
Financial Director: Bruce Sinclair
Marketing & Communications Director: Joseph Gunther
Human Resources Director: Charles Myburgh
Physical Address Gillooly’s View Office Park, Osborne Lane, Bedfordview
Postal Address PO Box 122, Bedfordview 2008
Tel (+27 11) 607 1000
Email holdings@ellerines.co.za
Website www.ellerines.co.za
 
 
Ellerine Holdings became a wholly- owned subsidiary of African Bank Investments Limited (ABIL) in early 2008. With new leadership from ABIL, it has been repositioned to become the leading furniture retailer in South Africa, meeting the challenging and changing needs of the country’s market. The unique synergy between bank and the repositioned furniture retailer has already seen advantages for the group’s customers who have benefitted from some of the lowest interest rates in the retail market, together with an offer of extended credit terms. Pricing within the brands has also been driven down to facilitate more people having access to affordable credit.
Aligning its brands to meet the evolving segments of the South African market by streamlining and re-structuring its brands, Ellerine’s remaining brands will have new and highly differentiated customer value propositions such as the quality of goods, styling, store design and quality of service. The newly structured brands within the group will form a stronger, more formidable company. A new Ellerine Holdings logo - with a fresh, unique and futuristic look - reflects the changes of this exciting, newly structured group. It is an innovative, 21st Century company that is clearly, carefully and purposefully repositioning and rebranding itself to cater for all segments of the market – a group whose brands meet the needs of every lifestyle.
 
(1). Founded in 1950 (2). Employs 17 000 people (3). Has 1 200 branches (4). Enjoys a revenue in excess of R8.3-billion (5). Vision: To fulfil every South African’s housing dreams by providing quality, stylish furniture and home furnishings at affordable prices, facilitated by affordable credit in well located and well presented stores, serviced by skilled and customer-centric employees
 
 

STATISTICS / DEMOGRAPHICS / HISTORY
Year founded: 1950
Founding members: Eric and Sydney Ellerine
Employees: 17 000
Branches: 1 200
Memberships: SAIA, FTA, NCR

NATURE OF BUSINESS
Activity: Retail furniture and appliances to general public for cash or credit


BUSINESS & FINANCE
Revenue: ±R8.3-billion
Operating profit: R1.5-billion
Net profit: R1-billion
Financial year-end: 31 August 2007
Market share: 17%
Subsidiaries: Many, approximately 52 – Ellerine Trading, Ellerine Furnishers, Relyant Insurance Company are the biggest
Holding company: African Bank Investments Limited
Bank: Standard Bank, Absa, First National Bank, Nedbank
Auditors: Deloitte
Current customer base: ±2 million
Key clients: None - public clients

EMPOWERMENT STATUS
Black Empowerment Level:
shareholding: 6% / executive directors: 17% / non-executive directors: 40% / total staff: ±60%