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Electrolux is a world-leading international appliance company. It is part of the daily life of hundreds of millions of families around the world. Each year, some 40 million consumers in more than 150 countries choose the company’s products. That translates to two products bought from Electrolux every second, every day of the year. The company focuses on innovations that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals.
‘Thinking of you’ sums up the Electrolux offering – always put the users first and foremost, whether it’s a question of product development, design, production, marketing, logistics or service. By offering products and services that consumers prefer, that benefit both people and the environment. The goal of the Group’s product development is to generate products that can be sold worldwide on the basis of common global needs, as well as products that are tailored to local requirements.
Electrolux shares society’s concern about the environment, human rights and governance. It embeds sustainable thinking into its product development through its operations and products.
Electrolux exceeds market expectations by developing products with reduced environmental impact, quality of life improvement for its users, and social and economic benefits to society.
Electrolux South Africa - Major Appliances Division has a comprehensive range of appliances including refrigerators, dishwashers, washing machines, tumble dryers, cookers, ovens, hobs, cooker hoods and microwave ovens, sold under esteemed brands such as its premium positioned AEG-Electrolux brand, Electrolux as its master brand and Kelvinator as its mass brand.
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